Review Responses Local SEO Importance, Online Review Monitoring, food truck online reviews

I’m sure you’re wondering, as many others have, do online review responses really help with getting new customers and Local SEO results? Well, the short answer is yes it does help with both aspects. After reading this article, if you are interested in a free 14 day trial of our automated solution all you have to do is request that we get it setup for you. After that we will take care of everything for you after a few questions.

Review Responses

Customers trust online reviews, 92% of them are going to read reviews before making the final decision to make a purchase.

Show current and potential customers that you engage with and value customer feedback by responding to reviews that have been written for your business. After all, a lot of customers are going to form their initial impressions of your business based on your reviews. If a business takes the time to thank happy customers or offer an apology to unhappy customers and attempt to fix the problems that were experienced, they show just how important customer service is to them.

Statistics show exactly how important review responses are, 53% of customers expect a business to respond to them on a review site. Responding to reviews also increases the number of customers that will recommend your business to people that they know. The research shows businesses experience a 16% boost in customer advocacy after they deal with negative reviews. So, again, responding to reviews is extremely important to getting new customers and not to mention the boost your business gets from responding.

Review Responses and Local SEO

Review Responses Local SEO Importance

 

You are not just helping your business with how customers view you by responding to reviews, it helps with search engines as well. Google is on a mission to ensure that customers are getting the best results for search queries. Delivering reliable search results is often influenced by the exact same factors that a customer would use to determine if a business was trustworthy.

Diversity, recency, and the quantity of reviews are all signals that are considered by Google’s search algorithm. So, if you want to make sure that your business is being discovered, start paying attention to these factors and how well you are performing based on the criteria.

Google does not just take those reviews factors into consideration. Just remember, the reviews are going to help your business appear more trustworthy to customers. That is going to naturally help you with the results from search engines as well.

Taking it straight from the Google My Business support page, Google states that businesses should “interact with customers by responding to reviews that they leave about your business.”  Responding to reviews that customers leave about your business shows that you value your customers and the feedback that they leave about your business.” This is followed by “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”

When you respond to reviews, the rewards your business will get from customers and Local SEO are going to pay dividends. Your business is going to have a much higher chance of turning up in the local pack results, which are the first 3 businesses that show up in the Google search queries

Let’s be realistic, responding to reviews can sometimes be a difficult task. Giving each review a personalized response can be very time consuming. With all of the work that running a business requires, responding to reviews can be something that easily gets dropped in priority or simply forgotten about.

Not only are the review responses important, but the time-frame that you take to respond to them is also a factor. Research has shown that customers expect businesses to respond to reviews within 24 hours, especially if it is a negative review. If you let that initial 24 hours slip by without responding, chances are it’s too late to change the mind of the reviewer that left it.

So, how can you set your business up for success with all of these expectations around reviews, responses, SEO benefits? There are solutions available that will help automate some if not most of these tasks and they can help improve your brand perception at the same time, which will help attract new customers.

Automatic Review Notifications

Staying on top of customer reviews is important to brand perception and helps your business rank higher on Google and other search engines. With so many reviews being posted about your business all around the internet, it can be hard to keep track of all of them. Just paying attention to Google and Facebook is hard enough, but you also have to make sure you’re responding to reviews from the hundreds of smaller review sites where customers may be posting about your business.

For negative reviews, it’s crucial to give customers a response as quickly as possible. If you wait too long, it might be too late and the customer might have a bad opinion about your business that cannot be changed. However, if you do get to the customer in time, you can turn their negative experience into a positive one. That means you need to know the second a bad review is posted.

Five Star Food Truck’s solution gives businesses automatic review notifications when reviews are posted. With automatic review notifications, you can make sure that you are responding to reviews within 24 hours. While it’s easy to miss reviews, automatic notifications ensure that every single review you want to see is brought to your attention.

Get your 14 day free trial today!

As always, drop me a line if you have questions and be on the lookout for our next blog.

 

Ken G.

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